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In this session...

In an industry where the digital opportunity continues to grow at an exponential rate, a shockingly few number of digital giants seem to hold all the keys. So what does this mean for everyone else trying to compete? In a panel with some of today’s programmatic leaders & brands, we’ll take a closer look at the most important piece of the puzzle: data. Learn firsthand how audience insights become more powerful by leveraging both first & third party data together, and what that means for a successful programmatic campaign.

Presented with


Speakers

Nadine Karp McHugh Senior Vice President, Omni Media Strategic Investments and Creative Solutions L'Oreal USA
Shelley Zalis CEO The Female Quotient and Creator of The Girls’ Lounge
Jeff Frantz Sr. Director of Ad Tech Platforms Oracle Data Cloud
Alex LePage VP, Marketing Strategy Rubicon Project
Mari Kim Novak CMO Rubicon Project

Event Details

Event Type Seminar

Track  Video 

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