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In this session...

Intrusive, irrelevant and disruptive ads have led to the adoption of ad blocking technology which rightly concerns the advertising community. But bad ads are also a gateway to issues of malware, auto play video and more. Ad exchanges must eradicate the scourge of bad ads, but enhancing ad quality is not a job for one group within digital advertising; it's a mission for the entire industry. Join a powerful panel of the industry's leading white hats as they lay out their strategies for the battle against bad actors.

Intrusive, irrelevant and disruptive ads have led to the adoption of ad blocking technology which rightly concerns the advertising community. But bad ads are also a gateway to issues of malware, auto play video or audio and forced redirects. That ad exchanges must eradicate the scourge of bad ads is evident, but enhancing ad quality is not a job for one group within digital advertising; it's a mission for the entire industry.

A powerful panel of the industry's leading white hats will lay out their strategies for digital advertising's battle against the bad actors, from fraud, to ad blocking and the need for publisher controls and third-party validation. Join us and uncover the pain points of each industry player and how we can solve for them. View Less

Presented with


Speakers

John Murphy VP, Marketplace Quality OpenX
Alex Calic CRO The Media Trust
Brendan Riordan-Butterworth Director, Technical Standards IAB
Cris Cummings CEO Curiosity Media, Inc.

Event Details

Event Type Seminar

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