Sports marketing used to just pertain to the big four – football, basketball, baseball and hockey. Today, so many sports have flooded the market, and each one has its stars and its niche audience. Soccer is on the rise, golf is huge, auto racing is zooming along, and extreme sports are now mainstream. That means a lot more brands are getting into the sports realm and a lot more stars are being created.
Individual athletes are more recognized and important than ever before, and their star power can truly move products and sell.
The Sports Track, presented by Octagon, explores the athletic side of the marketing equation, so you know how best to reach the finish line.