Simmons is a leading market research company that has been conducting high-quality research studies about the lives of American consumers for over 60 years. Founded in 1952 by Willard Simmons, the company has evolved into one of the leading authorities on the American consumer. Simmons survey research provides insights that help advertisers, agencies and media companies better understand the American consumer.

The Simmons National Consumer Study (NCS) brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.


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