Gemma Greaves has two passions in her business life – networking and championing the power of marketing to business.
As global managing director of The Marketing Society she's the guardian of over 2700 members, all senior marketers and is responsible for its national programme of events as well as developing valuable partnerships to benefit the membership.
Gemma has worked with the Society for over eight years to challenge its members to think differently and become bolder marketing leaders. She is especially proud of her drive to ensure the 56-year-old society is as brilliant at building communities online as offline. Part of her role is to lead the international expansion of the society.
Gemma has worked in the marketing industry in various guises for the last 14 years including roles at The Foreign Office, IBM, in business publishing and developing the membership at the Design Business Association.