With an extensive media background covering the U.S. consumer spectrum, Marla Skiko discovered her niche in multicultural marketing. Skiko was instrumental in creating and championing the philosophies that define SMG Multicultural, a division of Starcom MediaVest Group (SMG) and the country’s leading multicultural entity. Her expertise in marketing, emerging media, content and the understanding of ethnic cultures inspires ideas that connect her clients with the diverse face of American consumers.
A pioneer in the digital space, Skiko drives digital innovation within SMG Multicultural incorporating paid, owned and earned strategies across devices and screens.
Skiko has crafted a strong foothold on multicultural marketing with iconic brands such as Kraft, Kellogg’s, Wal-Mart, Allstate and Burger King, all aiming to boost their connection with the multicultural audiences.
In 2006, Skiko was named a Marketing y Medios “All-Star” for interactive marketing and in 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her future-focused innovations in the multicultural digital space. Prior to her current role, Marla forged a solid background at Starcom USA and Tapestry, where she serviced clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.
Marla Skiko Job Title EVP, Director of Digital Innovation Company SMG MULTICULTURAL Connect via