Marla Skiko

With an extensive media background covering the U.S. consumer spectrum, Marla Skiko discovered her niche in multicultural marketing. Skiko was instrumental in creating and championing the philosophies that define SMG Multicultural, a division of Starcom MediaVest Group (SMG) and the country’s leading multicultural entity. Her expertise in marketing, emerging media, content and the understanding of ethnic cultures inspires ideas that connect her clients with the diverse face of American consumers.

A pioneer in the digital space, Skiko drives digital innovation within SMG Multicultural incorporating paid, owned and earned strategies across devices and screens.
Skiko has crafted a strong foothold on multicultural marketing with iconic brands such as Kraft, Kellogg’s, Wal-Mart, Allstate and Burger King, all aiming to boost their connection with the multicultural audiences.
In 2006, Skiko was named a Marketing y Medios “All-Star” for interactive marketing and in 2009, Skiko was named one of Advertising Age’s “Women to Watch” based on her future-focused innovations in the multicultural digital space. Prior to her current role, Marla forged a solid background at Starcom USA and Tapestry, where she serviced clients such as General Motors, Ameritech, P&G, Kraft, Nintendo and Walt Disney World.

Speaking with

Dave Meeker VP of Innovation ISOBAR
David Roter Head of Agency Sales TWITTER
Fred Schonenberg Founder VENTUREFUEL
Gavin O'Malley Reporter MEDIAPOST
Kelly Andresen VP of Branded Content GET CREATIVE
Nadia Harrison Senior Partner, Group Planning Director MAXUS
Patrick Bennett EVP, Creative ICROSSING
PJ Bednarski Columnist MEDIAPOST
Rob Griffin Chief Innovation Officer ALMIGHTY
Steve Callan VP, Director - Creative Technology HILL HOLLIDAY
Tony Pace Chairman ANA
Benjamin Bring Vice President, Mobile Media Director ANSIBLE
Caitlin Bergmann Director of Content and Creative MEDIACOM
Cedric Devitt Chief Creative Officer BIG SPACESHIP
Eric Grant Creative Director Of Emerging Experiences RAZORFISH
Heather O'Shea Global Agency Research Lead TWITTER
Jake Bennett CTO POP
Joe Mandese Editor-in-Chief MEDIAPOST
Marley Kaplan Head of Innovation KINETIC WORLDWIDE
Mike Mikho Chief Marketing Officer LAUNDRY SERVICE & CYCLE
Robyn Safran Group Manager NAIR
Don Wilcox Vice President, Digital Marketing and Services PBS
Jeff Hinz Managing Partner, US Digital Director MEDIACOM USA
Jerry Hudson VP, Future Experience & Head FUTUREX LAB, MOXIE
Jon-Micheal Herrmann VP, Strategy GIANT SPOON
Keith Grossman Global Chief Revenue Officer BLOOMBERG MEDIA GROUP
Mariana Rodriguez Group Director BEEBY CLARK+MEYLER
Nick Childs Chief Creative Officer INITIATIVE & SOCIETY
Andrew Klein Associate Director, Social Experience & Custom Product MEDIAVEST | SPARK
Andy Tu Chief Marketing Officer DEFY MEDIA
Christine Petersen Managing Director, Investment INITIATIVE MEDIA
Gene Lewis Partner and Chief Creative Officer DIGITAL PULP
Rachel Pasqua Mobile Practice Lead MEC GLOBAL
Daniela Lobo Brand and Digital Strategy Director SAPIENTNITRO
Douglas Rozen Chief Digital & Innovation Officer OMD

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