Adam Shlachter is a sought-after industry expert on topics that include cross-channel media, strategic planning, and campaign measurement. As President of VM1, Zenith’s full-service media agency for Verizon, Adam leads the team’s approach to media strategy, activation, operations and business intelligence across the Verizon business. Adam’s insights have appeared in publications such as Advertising Age, The Wall Street Journal, and Digiday, and he is a frequent speaker at conferences and industry events.
Prior to his current position, Adam worked as Chief Investment Officer at DigitasLBi North America, where he was honored as an Adweek Media All-Star in 2014. Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). Additional accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award’s from the AD Club and being honored by Young Audiences New York for his influence and contribution to the digital media industry.