Michael is a Digital Transformation professional focused on the effective use of Digital Tactics as integral, complementary components in well architected cross media business plans.
A Common Sense Leader & in "Digital" since 1998, he is now creating & implementing innovative global strategies to leverage data, create personalized content & experiences & fuel conversations to amplify local Real Time Marketing efforts & drive results for Merchants & Banks while exceeding Consumer Expectations & delivering on MasterCard’s vision of A World Beyond Cash.
Honored to be named one of AdAge's "Media Mavens" & one of MediaPost's "Online All-Stars", he was with The Coca-Cola Company for 6 years & privileged to lead their stellar team responsible for the largest brand page on Facebook & the #1 food/beverage brand on Twitter & was with Johnson & Johnson for 9 years where he created their Interactive Marketing Center of Excellence focused on developing an incoming pipeline of emerging media opportunities & on creating a community for marketers to test, learn & share experiences.
He is married & has four incredible digitally savvy children to share with & learn about new technologies together in the Donnelly Family Digital Lab :-)
Michael Donnelly Job Title SVP, Group Head Global Digital Mktg Company MASTERCARD