As President at Heat, Mike Barrett drives company growth by developing new offerings, expanding relationships with existing clients and bringing in new business. He has partnered with clients including Electronic Arts, Hotwire, Dolby, The NFL Network, Kendall-Jackson and Bank of the West to build effective creative, powerfully engage with an audience and craft award-winning campaigns.
With more than 20 years of advertising experience, Mike has worked in a wide variety of roles in the industry including account management, as well as strategy and media across a wide variety of categories. Mike’s breadth of experience gives him unparalleled insights into developing advertising that provides clients a real competitive advantage.
Mike came to Heat after leading strategy in North America as EVP for the global media company Universal McCann, a unit of Interpublic Group. He also spent time as SVP Communications Planning at Publicis & Hal Riney. His efforts have moved forward brands such as Microsoft, Wells Fargo, Schwab, Sony, Chrysler and Sprint.
Mike got his start in advertising before the Internet was a thing. Originally hailing from the East Coast, Mike has a B.A. in English and Psychology from Amherst College.