With decades of technology, product development and marketing experience, Megan Clarken leads Nielsen’s global marketing effectiveness practice and watch products, including the development and delivery of Nielsen’s Total Audience measurement solutions. She also manages Nielsen’s enterprise marketing platform, the Nielsen Innovation Lab and Nielsen Social.
Since joining Nielsen in 2004, Megan has had numerous executive positions within the company internationally, most recently serving as Executive Vice President of Global Product Leadership, where she led the global team responsible for product strategy, development, and management of Nielsen’s leading measurement products for television, digital and cross-platform content and advertising. Other global roles that Megan has held include Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa), and Managing Director of Nielsen¹s digital businesses in both Asia Pacific and Australia. She also held senior roles managing the company¹s profitable digital analytics product portfolio, where she was responsible for the strategic direction and delivery of Nielsen¹s overall product development and roadmap.
Prior to Nielsen, Megan held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninesmn.
Megan Clarken Job Title President, Product Leadership Company NIELSEN