Max Lenderman is founder and CEO at School, purposeful advertising agency that helps make the world a better place. His previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice. He also served as Executive Creative Director at GMR Marketing.
After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist. In 1999, he founded and helmed Gearwerx, one of the first experiential marketing agencies in Canada with offices in Montreal and Toronto.
Lenderman’s breakthrough work titled "Experience the Message: How Experiential Marketing is Changing the Brand World" was a Business Book of the Year Finalist in 2006 and has been cited as “the best book on experiential marketing.”
His second book, "Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business," was published by HarperCollins in April 2009. It has been translated into five languages.
Lenderman is a lecturer at the University of Colorado’s Boulder Digital Works, is a founding board member of the International Experiential Marketing Association (IXMA), and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.