As FreeWheel’s Chief Revenue Officer, James Rooke leads FreeWheel’s Client Teams globally across three business lines: Technology Platform, FourFronts Premium Marketplace and Advisory Services. These teams include: Revenue Development, Client Relationships, Solution Engineering and Technical Support.
Prior to assuming the role of Chief Revenue Officer, James paved the way for FourFronts to establish itself as the industry leading solution for premium publishers to safely balance their supply and demand needs for video inventory.
Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.