Rachel Pasqua

Rachel Pasqua leads mobility for North America, helping MEC clients evolve their marketing and media to meet the demands of a multiscreen, real-time world. An experienced digital marketer with expertise in emerging technologies, she comes to MEC from Token Digital a NYC-based digital studio focused on wearable user experience design and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile group at iCrossing, a global agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN’s Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is co-author of the books Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and the upcoming The Responsive Brand and writes about digital innovation for numerous online publications as well as on her personal website (www.rachelpasqua.com), the Mobile An Hour a Day site (www.mobileanhouraday.com) and on Twitter as @rachelpasqua.

Speaking with

Dave Meeker VP of Innovation ISOBAR
David Roter Head of Agency Sales TWITTER
Fred Schonenberg Founder VENTUREFUEL
Gavin O'Malley Reporter MEDIAPOST
Kelly Andresen VP of Branded Content GET CREATIVE
Nadia Harrison Senior Partner, Group Planning Director MAXUS
Patrick Bennett EVP, Creative ICROSSING
PJ Bednarski Columnist MEDIAPOST
Rob Griffin Chief Innovation Officer ALMIGHTY
Steve Callan VP, Director - Creative Technology HILL HOLLIDAY
Tony Pace Chairman ANA
Benjamin Bring Vice President, Mobile Media Director ANSIBLE
Caitlin Bergmann Director of Content and Creative MEDIACOM
Cedric Devitt Chief Creative Officer BIG SPACESHIP
Eric Grant Creative Director Of Emerging Experiences RAZORFISH
Heather O'Shea Global Agency Research Lead TWITTER
Jake Bennett CTO POP
Joe Mandese Editor-in-Chief MEDIAPOST
Marla Skiko EVP, Director of Digital Innovation SMG MULTICULTURAL
Marley Kaplan Head of Innovation KINETIC WORLDWIDE
Mike Mikho Chief Marketing Officer LAUNDRY SERVICE & CYCLE
Robyn Safran Group Manager NAIR
Don Wilcox Vice President, Digital Marketing and Services PBS
Jeff Hinz Managing Partner, US Digital Director MEDIACOM USA
Jerry Hudson VP, Future Experience & Head FUTUREX LAB, MOXIE
Jon-Micheal Herrmann VP, Strategy GIANT SPOON
Keith Grossman Global Chief Revenue Officer BLOOMBERG MEDIA GROUP
Mariana Rodriguez Group Director BEEBY CLARK+MEYLER
Nick Childs Chief Creative Officer INITIATIVE & SOCIETY
Andrew Klein Associate Director, Social Experience & Custom Product MEDIAVEST | SPARK
Andy Tu Chief Marketing Officer DEFY MEDIA
Christine Petersen Managing Director, Investment INITIATIVE MEDIA
Gene Lewis Partner and Chief Creative Officer DIGITAL PULP
Daniela Lobo Brand and Digital Strategy Director SAPIENTNITRO
Douglas Rozen Chief Digital & Innovation Officer OMD

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