Rachel Pasqua leads mobility for North America, helping MEC clients evolve their marketing and media to meet the demands of a multiscreen, real-time world. An experienced digital marketer with expertise in emerging technologies, she comes to MEC from Token Digital a NYC-based digital studio focused on wearable user experience design and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile group at iCrossing, a global agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN’s Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is co-author of the books Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and the upcoming The Responsive Brand and writes about digital innovation for numerous online publications as well as on her personal website (www.rachelpasqua.com), the Mobile An Hour a Day site (www.mobileanhouraday.com) and on Twitter as @rachelpasqua.