Alison Orsi

Alison is Vice President, Campaign Marketing for IBM. Based in New York Alison is the global discipline leader, building the professional and organisational capability to deliver market leading campaign management on behalf of IBM. Previously Alison was Vice President Marketing, Communications and Citizenship for IBM UK & Ireland, where she led the strategy and delivery of IBM’s brand & reputation, pipeline development and all aspects of go to market strategy and execution. A graduate of Cambridge University and a Fellow of The Marketing Society, Alison has held marketing positions at IBM for over 20 years, including local and regional roles, covering a range of products, services and customer sets.
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