Sandra Cordova Micek joined Hyatt as senior vice president of global brands in April 2015. In this role, Micek is responsible for developing and leading strategies that build and enhance Hyatt’s brand portfolio, which spans every segment of the hospitality industry.
Micek brings more than 20 years of brand-building experience to the role, most recently as senior vice president of marketing for USA TODAY where she was responsible for strategic marketing, client solutions, creative, trade marketing, events and research. Prior to USA TODAY, she was a vice president at NBCUniversal where she led cross NBCU integrated marketing and ran Women at NBCU. She also spent nearly 10 years in Silicon Valley, holding a variety of leadership positions at Yahoo!. Before that, Micek served as a management consultant with Accenture in the U.S. and Europe.