Oleg Korenfeld leads Advertising Technology & Platforms at Mediavest | Spark and serves as a Data, Technology and Innovation lead across Publicis Media. Previously, Oleg held strategic and operational positions at advertising technology innovation companies DoubleClick, Right Media and Jumptap, new media publishers lCommunity Connect, Thrillist and traditional publishers Hachette Filipacchi Media/Hearst.
Oleg's professional expertise cuts across all angles of digital advertising ecosystem including Ad Tech, Demand and Supply sides. Oleg has hands-on experience in digital strategy, advertising operations, business development, go to market strategy, business intelligence/analytics, ad product, native/custom content, video, audience/data, and guaranteed and RTB programmatic activation and optimization across supply and demand. This deep and broad experience across desktop, mobile, e-commerce, Advanced TV and email environments affords Oleg a holistic view of the marketplace and its futu