Jarrod Dicker is the head of ad product and technology at The Washington Post and founder of RED, The Post’s ad research experimentation and development team. Dicker works closely with The Post’s world-class engineering team, helping drive ad tech innovation and strategy across the entire organization. While focusing on the best user experience, Dicker's team is building new product innovations that connect brands with The Post’s growing global audience on and off the platform
Before joining The Washington Post, Dicker was head of product and operations at RebelMouse where he was responsible for managing the commercial engineering, product operations and project management teams on ideation, production and execution of the RebelMouse product. In 2013, he was named to Business Insider's list of the 30 most creative people in social media marketing.
Prior to RebelMouse, Dicker served as director of product at Time Inc. Working across a portfolio of 21 Time Inc. brands as diverse as Fortune and InStyle, Dicker leveraged his unique vision to create scalable products and to evangelize innovation.
Dicker spent two years at the Huffington Post where he helped establish native advertising and led the Social Marketing team to huge wins including IBM's Smarter Ideas, TNT's Armchair Detective and individual programs with Sony, Dell, Disney, Coke, Unilever, Chase, Pepsi, Levi's, P&G, Kraft, and GE.
He is active with universities, lecturing about the future of social advertising and working directly with students to identify and solve problems in the social space. Currently, he is involved with a Carnegie Mellon University program on the value of social advertising in publishing.
Dicker began his career on the editorial side as a writer for Stay Thirsty Media, Inc. and contributed to several digital-based music publications including Relix Magazine and Jambase.com.