Jennifer is CEO of Beckon—a SaaS omnichannel analytics company created by and for marketers. Jennifer has been a marketing leader for most of her career, working with top brands like eBay, Procter & Gamble and Cost Plus World Market. She was a trusted advisor to many more brands as head of strategy and analytics at Razorfish for many years. Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics and engagement platform which was sold to Lithium Technologies in 2010. She’s been featured in the New York Times, the Wall Street Journal, FastCompany and TechCrunch, and was invited to speak about entrepreneurship at the White House as part of President Barack Obama’s Startup America Initiative.