Rachel has been instrumental in developing a “creativity first” approach to solving marketing challenges and winning new business at Pitch. She led the adoption of the agency’s ROC mantra or “Return on Creativity,” describing the agency's commitment to delivering marketing innovation as well as business success for all of its clients. Rachel spearheaded the award winning Don’t Donate to the Homeless campaign for the Weingart Center for the Homeless. Rachel also shepherded new work for Pepsi’s 1893 launch, Nestle Water’s Arrowhead, Netflix’s “Orange is the New Black,” the leading solar panel manufacturer SunPower, the Waldorf Astoria Beverly Hills, and the first ever TV campaign for Bonefish Grill. Rachel was recently named to Ad Age’s prestigious 40 Under 40 list and was ranked one of Business Insider’s Most Creative Women in Advertising 2016.