Lucinda Martinez

Lucinda Martinez is responsible for all HBO, HBO NOWSM, HBO Latino, Cinemax and Cinemáx branded targeted marketing efforts to the vast and steadily growing multicultural segments including.

An industry-recognized sales and marketing expert with more than 20 years of experience in media and entertainment, Martinez has a strong record of contributions in sales, marketing, new business development, new product launches, promotions and brand management.

Martinez joined HBO in 1995 as an Associate Manager, Marketing. After five years with Comedy Central as Director of Distribution and Partnership Marketing, she rejoined HBO in 2003 as Director, Direct Marketing, and was later named director, Strategic Partnerships and Emerging Markets, in 2005. She was promoted to VP, Domestic Network Distribution & Multicultural Marketing, in 2006, where she oversaw all subscriber growth and retention strategies for HBO, HBO Latino and Cinemax brands and products.

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