Peter Koechley

Peter has been making important ideas irresistible for more than a decade — as an Onion editor, a viral video producer, and now, as a co-founder of Upworthy.

At 24, he became managing editor of The Onion. Peter joined in 2007 to work on video strategy and youth vote initiatives. In early 2012, Peter co-founded Upworthy with longtime collaborator Eli Pariser. The pair set out to prove once and for all that what’s important can be incredibly popular, even if what’s popular isn’t usually important.

A Madison, Wisconsin native, Peter is based in Brooklyn, where he lives with his wife, toddler son, and dog. You should follow him on Twitter @peterkoechley.

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