When it comes to unearthing more powerful and creative communications solutions, Horizon Media looks to the WHY Group, led by Sheri Roder. Launched by Sheri over eight years ago, the WHY Group brings a richer understanding of the complex human emotions and motivations that translate to consumer action –whether that is to tune in, post or purchase-- across the full spectrum of Horizon client partnerships and new business efforts. Her team are idea-sparkers, consumer strategists, investigators and snoopers, sounding boards, trend spotters, storytellers, brand doctors, creative partners and provocateurs. In recognition of her leadership and unique perspective, Sheri was recognized in 2015 as one of the 20 Ad Age Women to Watch, an Adweek Media All Star and Cynopsis Top Women in Digital. Broadcast & Cable named her a top planner in 2014. That same year she was appointed as a member of the National Academy of Sciences Social and Behavioral Sciences Roundtable.