Misha Nonoo

Born in Bahrain and raised in London by an Iraqi father and English
mother, Misha Nonoo’s multicultural upbringing exposed her to a
diverse collection of references, which gave her a deep fascination
for exploring the tension that exists between two contradictory forces.

Driven by her entrepreneurial spirit, Misha moved to New York to pursue fashion design after graduating from business school in London and Paris. In Fall 2011, Misha debuted her womenswear collection during New York Fashion Week.

In 2012, Misha was awarded the Fashion Group International’s Rising Star award for Women’s Ready to Wear. She was a finalist for the esteemed 2013 CFDA/Vogue Fashion Fund and International Woolmark Prize. In 2015 Misha was named one of “Forbes’ 30 under 30” in the Art & Style category, and Crain’s New York Business “40 under 40.”

Most recently, she pioneered the fashion industry’s first “insta-show” presenting her Spring/Summer 2016 collection exclusively on Instagram during New York Fashion. The project set a new bar in the industry and later won the “Fashion Futures” award for best “Beyond the Runway” experience.

By implementing innovative technologies and practices, the direct-to-consumer brand is equipping a new generation of passionate, modern, and multifaceted women with specialty pieces and essentials that address work and play in a new authentic way. This concept “day to play” empowers the woman to embody a fully versatile ensemble that adapts to every situation.

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