As the Head of Digital Marketing for FCA US LLC, Amy is responsible for the overarching digital strategy, creative, measurement and ongoing optimization of demand generation activities. Since joining FCA in 2012, Amy has helped launched more than a dozen new vehicles across the six brands (Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram) and built a dynamic solutions based team to respond to the ever changing marketplace and consumer. In her position, Amy looks at the digital and social media landscape through a marketing lens, and focuses on specific channels that help consumers connect with the company, and vice-versa.
Prior to joining FCA, Amy has served in senior CRM & digital leadership roles at a number of highly respected advertising agencies, including MRM Worldwide, Campbell-Ewald and Organic. Amy holds a B.S. in Journalism from Central Michigan and was recently recognized by Advertising Age as one of its “40 Under 40” honorees in 2014.
Amy Peet McNeil Job Title Head of Digital Marketing Company FIAT CHRYSLER AUTOMOBILES US LLC Connect via