Tina Allan joined BBDO New York in November of 2015 in the newly created role of EVP, Director Data Solutions with the goal to help make “the work work even better.” As a member of the agency’s leadership team, she has also been building BBDO’s analytical and marketing science practice – a new division and offering where data x context x creativity is an economic multiplier for clients. Tina came from RAPP, where she worked for 20 years as a Chief Client Officer helping to lead the organization through changes across many of its core data-driven capabilities and disciplines. As a connector, an accelerator and a collaborator, Tina focuses on marrying logic and magic to drive clients’ businesses forward. She is an Executive Member of AWNY and sits on Omnicom’s Digital Council; has spoken at the ANA’s Digital Summit; and most recently, served as a Judge at both the 2016 Global Effies and the Direct Marketing Association Echo Awards.
Tina Allan Job Title EVP Director Data Solutions Company BBDO