As Tapad employee #3, Kate has been instrumental in the company’s 70% YoY growth. She worked with Tapad’s founding members in the planning and creation of the company’s proprietary and award winning technology, The Device Graph™.
Now leading the company’s advertising business, Kate oversees Tapad’s Unify Platform, used to serve cross-screen advertising campaigns for marketers. Additionally, she leads product development, sales alignment and customer relationship management. One example is Tapad's latest innovation, TV Pulse, which launched in June 2015. As the TV Pulse business lead, Kate oversees all initiatives that allow marketers to connect linear television data with digital campaigns -- another first-of-its-kind for the industry.
As the head of the Media Business, Kate is an active contributor to the marketing tech space. She has been featured in MediaPost and Adotas, interviewed by industry trades, and has been on-stage with leading automotive brands at Motor City West.