Jeff Klein currently serves as vice president of national brands and portfolio marketing for Frito-Lay North America, leading the strategic growth plans for Tostitos and Dips, Ruffles, Frito-Lay 2 Go, and the Value portfolio, as well as Sports Marketing initiatives. He has led marketing initiatives targeting men, including work with the Ruffles brand and pairing beer with chips. In 2014, Ad Age named Jeff one of its “40 Under 40” class recognizing bright young stars in marketing. Jeff was acknowledged for his work on the Doritos brand in North America and more specifically, the Doritos Locos Tacos launch, the successful co-branded Taco Bell taco that launched in 2012.
Jeff Klein Job Title VP of National Brands and Portfolio Marketing Company FRITO-LAY Connect via