Bill Reihl

Ketchum’s audience specialities cover the gamut from Gen Z to Boomers, Women, Multicultural and, yes, Men. The global firm recently published an eight market study called The New Man Code that explores changing attitudes and behaviours of men across US, Canada, Brazil, UK, Spain, Germany, Mainland China and Hong Kong. Bill will share how male consumers are evolving and changing and how marketers need to adapt to stay relevant … and of course who is having the most sex.
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