Garfield is the most prominent commentator and analyst of advertising and marketing who has ever lived. His weekly MediaPost column explores the frontiers of 21st-century marketing and media or whatever crosses his mind as deadline approaches. His bi-weekly column for the Guardian does the same but adds a “u” to “labour.” For 25 years, his AdReview column in Advertising Age evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies worldwide. His book Can’t Buy Me Like, co-authored with Doug Levy, was be published by Penguin Portfolio in 2013.
In another life, Garfield is co-host of National Public Radio’s weekly Peabody Award-winning magazine program “On the Media.” For many years, Garfield was the advertising analyst for ABC News. He’s been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS. As a lecturer, panelist and emcee, He has appeared in 36 countries.