Matt Gay is a global leader in Accenture’s Digital Advertising Business Service, helping Media & Entertainment organizations marry technology with strategic business and operations expertise to grow revenue and reduce costs. In this role he is dedicated to developing approaches that leverage the newest digital technologies and delivering solutions that realize clients’ unique goals.
In particular, Matt is passionate about creating future-focused operations that provide for a data-driven business and a high degree of automation, with specific emphasis on the use of systems and analytics to improve the efficiency of sales and advertising operations. He also seeks lasting solutions that connect the dots across the organization to drive business-wide results. His effective methods have resulted in significant cost savings for clients and successful go-to-market plans for numerous Internet and Media companies.
Matt brings more than a decade of industry expertise and a 360 degree view of the business to Accenture. His experience and accomplishments span industry verticals as well as agency, media, consulting, and advertising technology companies. He has a proven track record of transforming advertising organizations from the buy side and the sell side, in addition to working from vendor, vendor-management, and practitioner perspectives.
A collaborative thought leader who is passionately curious, Matt has developed and co-authored numerous white papers, articles and publications, including Accenture’s Future of Advertising report.
Matt serves on the Interactive Advertising Bureau’s Digital Advertising Operations Certification Committee. He is a graduate of Bucknell University, where he was a member of the National Engineering Honor Society. Matt lives in Mendham, NJ with his wife Tricia and 3 boys: Connor, Brendan, and Kyle. When not working, Matt enjoys camping, fishing, skiing (learning to snowboard), the beach, and is an avid reader.
Matt Gay Job Title Digital Advertising Lead Company ACCENTURE