Tyler Pietz

Tyler serves as Vice President, Programmatic at Cadreon--IPG Mediabrands’ Ad Tech unit--where he is the principal business partner on the Coca-Cola account and leads mobile programmatic strategy and innovation for a diverse roster of F500 clients.

Prior to joining IPG in 2015, Tyler was critical in the launch and successful exits of a number of ad-tech ventures, most recently in guiding mobile/cross-device DSP Deep Forest Media to a private acquisition by Japanese E-Commerce giant Rakuten. Tyler began his career in the Motion Picture Literary department at International Creative Management—a leading global talent agency—working on behalf of feature film directors and screenwriters.
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