With a belief that creativity and technology have the power to change the world, Nancy Kramer founded Resource/Ammirati, An IBM Company, with Apple as its first client in 1981. Over the next three decades, she grew the firm into a multi-office digital marketing pioneer with clients such as Victoria’s Secret, P&G and Nestle by delivering innovative, consumer-centric marketing experiences. In 2016, she helped usher in a new era for the company, when it became IBM’s first creative agency acquisition, becoming part of IBM iX, the world’s largest design, digital and cognitive consultancy.
Throughout her career, Kramer has played a pivotal role in transforming the advertising industry, a distinction recognized by Ad Age when she was included among the “100 Most Influential Women in Advertising.” In addition to serving as Chairman of Resource/Ammirati, she now applies her drive and passion for the business to her role as Chief Evangelist for IBM iX. In this new position, she is responsible for strengthening relationships with CMOs and across the C-Suite, inspiring and sharing the evolving story of IBM iX and Resource/Ammirati, and helping IBM iX deliver on its brand promise.
Kramer also serves on a number of boards, including The Columbus Foundation, The Columbus Partnership, LBrands Foundation, The Ohio State University Advancement Committee, The Wellington School, Wexner Center for the Arts and publicly-traded MI Homes.