As VP of Programmatic Partnerships, Dorothée is spearheading xAd’s relationships with programmatic platforms in efforts to activate mobile location in real time. xAd’s end-to-end programmatic solution enables verified location signals, proximity and audience targeting, and comScore Location Lift measurement, integrated directly in our partner platforms. Prior to joining xAd, she helped build Twitter’s Amplify program, where she launched two-screen content partnerships with more than 60 brands, including ABC, the MLB and Viacom. Dorothee has extensive experience in advertising technology, having driven adoption for DataXu, a programmatic buying platform; Simulmedia, a targeting solution for television advertising; and Razorfish, a digital marketing agency.
Dorothée Bergin Job Title VP, Programmatic Partnerships Company XAD Connect via