Christine is an award-winning marketing executive with a proven record of marketing global consumer brands, managing agencies and cross-functional teams, and driving innovation. She has experience engaging consumers across all touchpoints, including traditional, digital, social, and mobile platforms.
She has spearheaded the launch of several e-commerce initiatives building new direct-to-consumer brands to disrupt industry conventions. At Sony, she led the development of cross-company consumer insights and marketing initiatives across key operating companies and divisions globally.
Before joining Sony, Christine was at PepsiCo, where she launched and managed the marketing of a diverse set of beverage trademarks. Before that, she served in a variety of brand management roles at Kraft Foods and Johnson & Johnson.
Christine earned an M.B.A. from the Kellogg School of Management at Northwestern University and a B.S. in Economics from the Wharton School at the University of Pennsylvania.
Christine Wu Job Title Senior Vice President, Advertising Strategy & Marketing Company TIME INC. Connect via