As Chief Marketing Officer at StubHub, Jennifer Betka oversees the company's global marketing organization, leading marketing efforts around StubHub's commitment to deliver a more personalized experience to users and transition into an end-to-end platform for fans. Jennifer recently led StubHub through the reinvention of its brand identity and launch of a global branding campaign as the company looks to connect diverse audiences with unique, one-of-a-kind events in today’s “experience economy.” Through these initiatives, Jennifer has set the branding vision for StubHub and has strategically positioned the company to appeal to consumers around the world.
Previously, Jennifer was Senior Vice President of Marketing at Wikia, a global site convening communities of fans. Prior to Wikia, she held strategic marketing and management roles with the LA Times, Sirius Satellite Radio, Time Warner and AOL. Jennifer is a graduate of Bloomsburg University of Pennsylvania, the Columbia School of Strategic Communications and the USC Annenberg School for Communications.