Puja Vohra serves executive vice president of marketing and digital for truTV. In this role, she is responsible for the development and execution of truTV marketing, creative and digital strategies, as well as creating and implementing innovative campaigns to expand the truTV brand and promote the network to the consumer and trade, both off-air and online with shows like Impractical Jokers, Adam Ruins Everything and Billy on the Street.
Vohra joined truTV in March 2014 after serving as senior vice president of marketing at Oxygen Media, where she managed the network’s consumer marketing and ad-sales teams. During her time at Oxygen, she created new advertiser partnerships and enhanced existing ones with companies like Johnson & Johnson, Pepsi, AT&T and TJ Maxx. In addition, Vohra led Oxygen's digital and social marketing initiatives, increasing the network's online presence and engagement significantly.
She also previously had ad sales marketing and consumer marketing roles at Bravo Media, making a splash with the network's first "Affluencers" trade campaign as well as several other successful show launches including Project Runway and Top Chef.
In addition to her job duties, Vohra serves as a mentor for PromaxBDA International and has worked with the South Asian Women's Leadership Forum. In 2011, she was honored as one of CableFAX Magazine named her among the Most Influential Minorities in Cable. And in 2013, she won a Next Generation Leaders Award from the National Association for Multi-Ethnicity in Communications (NAMIC). Most recently, she was honored as a 2016 Broadcasting & Cable Digital All-Star. She lives in Brooklyn with her husband and 8 year old daughter Mira. This description didn’t ask for it but if she could only eat one thing it would be peanut butter and jelly sandwiches from Sarabeths.
Puja Vohra Job Title EVP Marketing and Digital Company TRUTV