Kenetta Bailey was named senior vice president of marketing for CBS RADIO in May 2016. In this role, she is responsible for the marketing and brand positioning of CBS RADIO and its portfolio of 117 over-the-air stations and suite of digital products, including the streaming service Radio.com, podcast network Play.it, and the local event discovery business Eventful.
Bailey oversees the Company’s creative services team ensuring consistent branding across multiple platforms, products and events, and works with local market managers and station management to develop tailored marketing strategies aimed at broadening their roster of advertising clients.
Prior to this position, Bailey led her own consulting firm, KB Consulting, where she worked with start-up businesses on subscriber growth, social media and branding from 2015-16. She also served as an adjunct instructor at the Wharton School of the University of Pennsylvania in Philadelphia.