Jodi Harris is vice president of consumer strategy & insights for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads all aspects of U.S. consumer-centric strategy across marketing and sales for a broad portfolio of brands – most notably America’s best-selling beer, Bud Light, and iconic King of Beers, Budweiser – as well Michelob ULTRA, Stella Artois, Busch, Bud Light Lime Lime-A-Rita, Best Damn Brewing Company, Estrella Jalisco and a host of regional brands. Jodi oversees all consumer research & immersion, consumer planning for brand positioning, communications and innovation, and marketing-mix modeling in the United States.
In addition to her role in driving consumer-centricity, Jodi champions the “Women in Beer” employee resource group at A-B, which includes programming and mentoring from women at all levels of the organization.
Jodi Harris Job Title Vice President, Consumer Strategy & Insights Company ANHEUSER-BUSCH Connect via