Carrie Hammer started her career as an advertising sales executive and often heard that she should “dress for the job she wanted, not the job she had.” This was tough advice to follow as she found a limited selection of fashionable professional women’s clothing, with a contemporary fit. As a solution, she began getting custom pieces made for herself.
Since many of Hammer’s friends and colleagues commiserated with her dilemma, she would be stopped on the street as well as in meetings about her fashionable professional wardrobe.
After the overwhelming response and her extreme frustration, Hammer felt she had no choice but to start a line to cater to the underserved professional woman. CARRIE HAMMER launched in 2012 in New York City to deliver stylish professional wear to women.