Nick Childs

Nick Childs joined Initiative in 2015 to extend creative and strategic storytelling across all platforms to better connect clients and audiences. With extensive experience in campaign development, content creation, and production, he has overseen every level of creative leadership – from tentpole work on billion-dollar brands, to award-winning, micro-budgeted social media projects.

Previously, Nick was the lead Executive Creative Director at Fleishman Hillard, and EVP, Director of Content Development at Grey, where one early success was helping to create the “Baby” campaign for E*Trade; the spots topped critic and viewer lists for best commercials of multiple Super Bowls, won awards for best ads of the year, and were viewed online by millions. His concept to market the novel "Thirteen Reasons Why" through social media unexpectedly drove a YA book to #1 on the NY Times Bestseller list and a Silver Lion at Cannes. He has also received Lions for his work with the NFL and Febreze, as well as Gold in Branded Content for the groundbreaking, community-generated narrative film, "Beyond the Still". The movie premiered at the 2011 Sundance Film Festival, where Nick was onsite to help create and launch Lance Weiler’s transmedia project "Pandemic 1.0" And for NY/NJ, Nick helped win the bid for Super Bowl XLVIII. His brand work also has been awarded at the Addys, Effies, and One Show.

Beyond the ad world, Nick wrote, directed and produced "The Shovel", starring
Academy Award-nominee David Strathairn. The film won Best Narrative Short at the Tribeca Film Festival among fifteen other top awards worldwide, and was selected to launch "The Screening Room", YouTube's presentation of the world's best independent films. He also executive-produced the award-winning feature documentary, "High Score", now streaming on Hulu.

Speaking with

Dave Meeker VP of Innovation ISOBAR
David Roter Head of Agency Sales TWITTER
Fred Schonenberg Founder VENTUREFUEL
Gavin O'Malley Reporter MEDIAPOST
Kelly Andresen VP of Branded Content GET CREATIVE
Nadia Harrison Senior Partner, Group Planning Director MAXUS
Otto Bell Vice President & Group Creative Director COURAGEOUS
Patrick Bennett EVP, Creative ICROSSING
PJ Bednarski Columnist MEDIAPOST
Rob Griffin Chief Innovation Officer ALMIGHTY
Steve Callan VP, Director - Creative Technology HILL HOLLIDAY
Tony Pace Chairman ANA
Benjamin Bring Vice President, Mobile Media Director ANSIBLE
Caitlin Bergmann Director of Content and Creative MEDIACOM
Cedric Devitt Chief Creative Officer BIG SPACESHIP
Eric Grant Creative Director Of Emerging Experiences RAZORFISH
Heather O'Shea Global Agency Research Lead TWITTER
Jake Bennett CTO POP
Jay Bennett SVP of Creative & Innovation SMOKE BOMB
Joe Mandese Editor-in-Chief MEDIAPOST
Marla Skiko EVP, Director of Digital Innovation SMG MULTICULTURAL
Marley Kaplan Head of Innovation KINETIC WORLDWIDE
Mike Mikho Chief Marketing Officer LAUNDRY SERVICE & CYCLE
Robyn Safran Group Manager NAIR
Don Wilcox Vice President, Digital Marketing and Services PBS
Jeff Hinz Managing Partner, US Digital Director MEDIACOM USA
Jerry Hudson VP, Future Experience & Head FUTUREX LAB, MOXIE
Jon-Micheal Herrmann VP, Strategy GIANT SPOON
Keith Grossman Global Chief Revenue Officer BLOOMBERG MEDIA GROUP
Mariana Rodriguez Group Director BEEBY CLARK+MEYLER
Andrew Klein Associate Director, Social Experience & Custom Product MEDIAVEST | SPARK
Andy Tu Chief Marketing Officer DEFY MEDIA
Christine Petersen Managing Director, Investment INITIATIVE MEDIA
Gene Lewis Partner and Chief Creative Officer DIGITAL PULP
Rachel Pasqua Mobile Practice Lead MEC GLOBAL
Stephanie Horbaczewski CEO STYLEHAUL
Daniela Lobo Brand and Digital Strategy Director SAPIENTNITRO
Douglas Rozen Chief Digital & Innovation Officer OMD
Shannon Pruitt President THE STORY LAB

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