Nita Song

Nita Song is the President and Chief Momentum Officer of IW Group, a full-service marketing communications company that specializes in the growing Asian American market in the U.S.

Nita joined IW Group in 1991 to lead Asian marketing strategy for the agency’s key clients. In 1996, she made a move to the client-side to join AT&T, as the Director of Marketing and Community Affairs in the Pacific Region. After AT&T, Nita joined Netsperanto, a start-up internet company, where she led the development and marketing of eight ethnic online communities asVP of Marketing. She returned to IW Group in 2000.

As a strong advocate for the Asian marketing industry and community, Nita currently serves on the Board of the Asian American Advertising Federation (3AF), an industry organization comprised of advertising agency principals, media, advertisers and strategic partners. Additionally, Nita serves on the multicultural advisory council for Nielsen and Comcast.

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