As Global Director, Digital Acquisition at Avis Budget Group, Alex Sutton oversees paid digital media strategy across SEM/ PPC, display, and affiliate for Avis, Budget, Budget Truck, and Payless. In this role he is responsible for maximizing the ROI of highly targeted direct digital campaigns that drive in-market renters to ABG’s owned properties. Prior to Avis Budget Group Alex led digital acquisition for the MY M&M’S & Mars Retail Group divisions of Mars, Inc. and has over 9 years of client-side direct marketing experience across travel, CPG, retail, and media industry verticals. Alex employs a structured test and learn approach to incremental growth and performance and has leveraged consumer insights from 150+ digital a/b and multivariate media tests in the optimization of campaigns. Recent projects also include collective game theory digital attribution and optimization, programmatic visibility tech implementation, and global data restructures.
Alex Sutton Job Title Global Director, Digital Acquisition Company AVIS BUDGET GROUP