Jeff Giacchetti

Jeff is a digital media and marketing executive with over 15 years of experience in developing strategy and executing tactics for clients across a diverse category portfolio including; CPG, Retail, QSR, Entertainment, Sporting Goods, Education and Finance. He has helped some of the largest brands within these verticals increase sales, launch new products and build awareness, within the B2C and B2B markets.
In his current role as Vice President, Digital Media, Jeff oversees digital strategy and activation across the Heineken USA portfolio of brands. In this leadership role, Jeff and his team, work across the full digital ecosystem in developing campaigns that effectively deliver against business goals, while continuously curating actionable insights, to propel brand growth.
Prior to joining Mediavest Spark, Jeff led digital strategy for Campbell Soup Company’s full brand portfolio, including Pepperidge Farm, at GroupM- MEC.
Outside of the office, Jeff lives with his wife and two kids.
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