Eamon Boyle

Eamon Boyle, EVP Analytics & Modeling at Assembly employ’s both his PhD in Applied Modeling and 20+ years of experience in Data Intelligence/ Analytics to Assembly’s media practice, through the development and application of sophisticated media mix and attribution models, complex direct response performance metrics, and analytics. Eamon’s experience includes: Ford, Kohl’s and Domino’s (JWT); ROI Modeling and Data Visualization for UPS, GEICO, Walmart, Alltel, Hanes and Pizza Hut (The Martin Agency); Forecasting and Testing/ Optimization initiatives for AMEX, Microsoft and Kaiser (Performics); Customer & Big Data Analytics to drive higher conversion rates for Liberty Mutual, Sony PlayStation, AARP, Biogen, and VW Canada (Havas). At Assembly, Eamon directs Analytics, Modeling and Big Data integration for clients such as ETRADE, Fox, CTCA, Audible, Elevate, 1-800 Contacts, Pulte, Galderma, Vans, Truth, and Expedia to name but a few.

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