Laura brings 20 years’ of digital advertising research experience to the Insights team and Undertone’s clients. Former roles include leadership of the Strategic Research practice at About.com; serving as a brand-direct consultant to clients in CPG, Retail, Tech, Healthcare, Finance, and Media; and Associate Publisher, Strategic Planning at Scientific American.
Known for providing actionable insights, Laura has been a featured speaker at ANA Digital & Social, Marketing 2 Moms, ePharma, DTC Perspectives, Advertising Week NYC and Internet Week NY. She is a former Research Committee Chair of the Association of Magazine Media and has a B.A. from Rutgers University.
Laura Salant Job Title Senior Director, Research & Insights Company UNDERTONE