Charlie Chappell

Charlie is currently Senior Director, Global Integrated Media at The Hershey Company where he is leading the transformation of Hershey’s approach to modern media.
He comes to this position after a broad Global Marketing Career that has included Brand Management, Digital & eCommerce, Innovation, Agency Management, Developing Markets and Marketing Capability Building.
He joined Hershey in 2012 after 12 year at Procter & Gamble and has had the privilege to touch many iconic brands such as Hershey’s, Reese’s, Kisses, Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard and Camay.
While his career has primarily been based in the US, Charlie has worked in over 25 different countries with a particular emphasis on China, Russia, Egypt & Pakistan. While with P&G he spent 2.5 years based in Geneva, Switzerland covering Central & Eastern Europe, the Middle East and Africa.
Charlie is a graduate of Purdue University and the Kellogg School of Management at Northwestern University. H

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