Jen oversees the Client Strategy and Solutions teams for the Retail business unit at the Oracle Data Cloud (formerly Datalogix and acquired by Oracle in April 2015). As VP, Retail Partnerships she and her team focus on using data to create actionable plans that drive revenue and ROI for their clients. She enjoys helping Retailers (and their agencies and other partners) solve complex challenges with best in class expertise and strategy, while distilling it to simplicity. Jen has spent the last 20 years focused on Retail CRM strategies, both with Datalogix as well as client side in her work as VP, Direct Marketing at Lenox. She resides in the Philadelphia area with her husband and two children.