Kinney Edwards currently serves as Executive Creative Director at Tribal Worldwide, where he is responsible for nurturing powerful storytelling and technology, into memorable creative ideas for people, not robots. He is based in the agency's New York office.
Kinney joined Tribal in 2007 and has led creative teams on high-profile brands including History Channel, BBVA, Mars, National Football League, UNICEF, Advil, Wounded Warrior Project, Nickelodeon, The Lunchbox Fund, Intel, Exxon Mobil, Johnson & Johnson, Pepsi, Alcon, Diageo, Jose Cuervo, Philips, and Neutrogena.
Before joining Tribal, Kinney served as a senior creative lead at Ogilvy & Mather, where he worked across Cisco Systems, American Chemistry Council, Miller Lite, Unilever, and Ameritrade. He was influential in developing global integrated advertising campaigns for the enterprise and consumer audiences. Kinney led the digital portion of the global cross-media brand re-launch of Cisco Systems. Prior to Ogilvy, Kinney worked at McCann World Group and was responsible for product launches, digital advertising and site experiences for Nikon, SiriusXM Satellite Radio, Agilent Technologies, Microsoft’s Xbox LIVE gaming platform and Games for Windows. His digital work for Procter & Gamble garnered the first-ever Digital DMA ECHO award.
Kinney has taught portfolio classes at Miami Ad School, as well as both judging and winning at the industry’s top award shows. Kinney is a frequent op-ed contributor to various digital advertising media outlets.