Paul Boruta is the Head of Ad Products at ZEFR, where he oversees the growth of BrandID and leads new cross-platform pilot programs with brands and agencies. Prior to ZEFR Paul was CEO and Co-Founder of Pipewave, a dynamic media and creative optimization platform for digital video, focused on YouTube. Pipewave was acquired by ZEFR in 2012 and is now integrated into ZEFR’s overall BrandID marketing suite. Prior to founding Pipewave, he held numerous leadership roles at Yahoo!, including Sr. Director of Ad Products and Emerging Formats Sales Development and Sr. Director of Product Marketing, Performance Advertising. Prior to Yahoo!, Paul was an Equity Research Analyst covering mobile and wireless at Goldman Sachs and Piper Jaffray. Paul holds a BA from St. Olaf College and an MBA from Harvard Business School. He lives with his family in Los Angeles.