Terri Schriver is a Senior Vice President of Enterprise Media at Bank of America. Her responsibilities include leadership of global strategic communications planning and media buying for the bank’s client managed businesses. Terri focuses her time on uncovering new ways to capture consumer attention through a value exchange between brands and audiences, constantly mining data and insights to make brands like Merrill Lynch more relevant as a catalyst to engagement.
For the last three years, Terri has also led Bank of America’s real time engagement strategy at the World Economic Forum in Davos, Switzerland. Davos is one of many successful content integration programs she created in partnership with publishers, including The Atlantic, New York Times, Conde Nast, Forbes, Reuters and Quartz.
Terri Schriver Job Title Senior Vice President of Enterprise Media Company BANK OF AMERICA Connect via